Animated Explainer Video

Chivas NBA

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To produce a sketchbook style animated video to introduce the new online book service, Bookimbo.


Taking a blank sketchbook as a starting point, the animation department here at Spark & Ignite began by sketching all of the individual illustrations and elements for the film by hand, followed by a process of scanning, masking and revealing them onto the page. The result is a whimsical animation which illustrates the beauty and history of the book whilst delivering a short introduction to the Bookimbo website tool itself.

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