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Google wanted to produce a series of case study videos showcasing how media are benefiting from its programmatic advertising software, such as having the ability to give advertisers more transparency and exposure.


We spoke first-hand with The Telegraph, who are keen users of Google’s programmatic advertising software, to gain some key insights into the programmatic advertising industry.

As the first European news publisher to launch a website back in 1994, The Telegraph has a long-standing reputation as a leader in the programmatic advertising space. In order to bring to life some of the core results The Telegraph had gained from working with Google, we interviewed Telegraph Media Group’s Head of Programmatic Trading and Audiences, Nicole Holtsmark, and its Programmatic Activation Manager, Elsa Bezhani. In total, Spark and Ignite produced four case study videos for Google as part of this series.

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