Create digital video content to showcase the new Honda CR-V and the various features that make it the perfect family car.
As there were so many different features that were important to show, we created five separate films working under different themes: Space and Practicality, Everyday Equipment, Luxury, Everyday affordability, and lastly Power and Performance. Working closely with Honda to develop five scripts, we then shot on Red Epic Cameras at a residential location as well as using a tracking vehicle with a jimmy jib around Longcross track allowing us to get a diverse range of angles. Finally we added tracked titles to the film to emphasise the cars main features. In total Spark and Ignite produced five videos for Honda in this series.