With digital advertising now overtaking traditional TV and print in terms of spend, it’s now more important than ever to ensure films are relevant not only for your audience, but for the platform its being viewed on. As customers engage with videos on Facebook, Instagram, Twitter and Snapchat, in portrait or landscape, sound on or off, ensuring your film works for all without the need for multiple shoots is vital. At Spark and Ignite, we have seen how video content has evolved on social, and know what works for each platform.