Design a TV commercial to promote Subway’s low fat range featuring British Olympic athletes Anthony Ogogo and Holly Bleasdale.
To tie in with the US TV advertising campaign and print ads, we filmed our athletes on greenscreen, developed a graphical visual landscape using the familiar Subway branding, before seamlessly compositing the footage and backgrounds together. Comparing their favourite subs for flavour, fat and calories the two athletes demonstrate their competitive spirit in the ad. The technological tongue-in-cheek campaign aired across all major broadcast channels in the run up to the Olympics.
